Customer tags and segments
In Golf O'Clock, customer tags label people as members, VIPs, students or partners, and those labels drive pricing, booking access, offers and door access automatically. A tag on the right person does a lot of quiet work.
In short: Golf O'Clock customer tags label members, VIPs, students or partners, and those labels drive pricing, booking access, offers and door access automatically.
What tags control
- Pricing: member rates, student rates, corporate rates, through your pricing rules.
- Booking access: member-only hours and longer booking windows.
- Offers: promotions and add-ons only some customers see.
- Payment rules: no deposit for members.
- Door access: members-only entry with smart door locks.
How customers get tagged
Staff add tags by hand, or a membership adds its tag automatically when someone joins. When the membership ends, its tag comes off by itself.
Why venues use it
Tags let you set a rule once and have it apply to everyone in a group. Instead of remembering who gets which discount or who can book early, you tag the customer and the booking page, pricing and offers follow. When someone's membership ends, the perks end with it, automatically.
Common questions
- Can I give one person a special rate?
- Yes. Tag them, and condition a pricing rule or promotion on that tag.
- Can I see which bookings are members?
- Yes. Bookings can be colored on the calendar by customer type.
- Can tags be imported?
- Yes, when you import customers from a spreadsheet.
- Can a customer have several tags?
- Yes, such as Member and Junior, and each one applies its own rules.
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