Dynamic pricing based on demand
Golf O'Clock dynamic pricing raises your prices as the venue fills up and can discount the slots that are still empty. Fixed peak hours are a good start, but demand doesn't always follow the clock: a rainy Tuesday can be packed and a sunny Saturday quiet.
How it works
A demand rule, one of your pricing rules, looks at how many of your bays are already booked around a time slot. When it's busy, it adds a surcharge. When it's quiet, it can offer a discount to fill the empty bays. Prices update as bookings come in, so the next customer sees the current price.
Ways venues use it
- Surge pricing on nights that are filling fast.
- Last-minute discounts on slots that are still wide open.
- Hiding or showing times depending on demand, for example opening a discounted off-peak slot only when the day is quiet.
Why venues use it
Fixed prices leave money on the table at busy times and leave bays empty at quiet ones. In Golf O'Clock booking data from July 2025 to June 2026, median peak-season utilization (November to April) was 41%, which leaves plenty of empty bay hours to fill even in the busy months. Demand-based pricing captures more from the nights that sell out anyway and gives price-sensitive players a reason to come at quieter times, smoothing out your week. It works on top of your peak and off-peak rates.
To find the hours worth repricing, see how to raise revenue per bay.
Common questions
- Do customers who already booked pay more later?
- No. A booking keeps the price it was made at.
- Can I combine dynamic pricing with peak hours and member rates?
- Yes. Demand rules work alongside your other pricing rules.
- Can I see how full I am?
- Yes. The dashboard shows utilization by bay, day and hour.